Conversion pixels allow you to track the success of your campaign by reporting back an action that the user has completed on your website/app after arriving through an advertisement. Once conversion pixels are placed, you will be able to see how many conversions are generated from each site, placement, banner, etc. Conversion pixels can be used to track actions such as:

The user makes a purchase.

User signs up for your site.

User submits their e-mail address.

User arrives at your “goal page”.

Any other event or action on your website/app.

Quick Integration

This method is less accurate in terms of measuring conversions and attributing them to specific campaigns/ads.

Place the pixel below in your conversion page. This pixel is fired inside a transparent img element (use any other HTML element of your choice as recommended by your IT team). You may also provide actual payout amount by replacing the macro [adx_payout].

Postback Integration

A postback pixel is a short line of code that you will place on your conversion page (“Thank You” page). We generate a unique transaction id value when your ad is clicked by a user. This transaction id value can be passed through to your campaign URL by using [adx_txn_id] macro, we need you to store and send back the information that we called ‘adx_txn_id’.

At a later point in time, when the user arrives at your thank you page and loads the conversion pixel, our server uses the transaction id which was passed via your landing page URL and saved at your end and passed to the conversion pixel replacing the macro [adx_txn_id] to record conversion against the impression.

You will then know which placement on which domain generated the conversion, and which specific creative the user clicked on. This information will be available in your campaign statistics.

Contact us if you wish to learn more about conversion tracking and how it can be used to optimize your campaigns. Our platform provides more technical details for implementing conversion tracking.