HEALTHCARE MARKETING AND
ADVERTISING​

Customize our solution for DTC and HCP targeting

DTC Advertising

Reach consumers who are actively engaging with content relating to health and wellness. We provide a cookie-less solution that takes user privacy very seriously.

HCP Advertising

Reach HCPs that are actively engaging with content and target them with campaigns based on their specialty. Create segments using NPI numbers and provide PLD report

Healthcare Ad Network

Operate a walled garden ad network that connects publishers and advertisers. Integrate with data partners for NPI targeting.

Healthcare DSP

Operate a demand side platform (DSP) and bid on RTB traffic from exchanges at scale. User sync with exchanges and integrate data partners for NPI targeting.

ABOUT AUDIENCELOGY PLATFORM

  • Audiences are everywhere on the internet. Integrate direct publishers to build walled garden network. Also integrate RTB exchanges.

  • Build your own first party identity graph from organic audience visits, paid media visits and outbound email campaigns. Sync audiences with exchanges.

  • Build your custom segments using various data sources like clickstream, contextual and any offline data feeds.

  • Optimize your landers by capture event tracking data using out-of-box solution or third-party products like GTM.

  • Activate segments to target and retarget audiences.

PLATFORM FEATURES

  • Core Ad Server for delivering display, native and video ads.

  • Programmatic extensions to buy and sell media with RTB exchanges.

  • Integrate data partners. Sync your audiences with media partners.

  • Activate segments from proprietary and other CP platforms.

  • Time series database for event data.

  • Self-service and management interfaces.

  • Fully API enabled.

  • Process thousands of requests per second coming from RTB exchanges and direct publishers.

  • Use connectors to buy from other media buying platforms like Google Ads, Facebook, DV360.

  • Custom audience lists using data attributes like Zip, NPI, Device IDs.

  • Geo-distribute architecture with focus on lowering TCO.

  • White and private labelled options.

IMPLEMENTATIONS IN HEALTHCARE DOMAIN

Tap Native

Tap Native is the leading native ad platform focused around health and wellness topics. Through natively integrated ad units, health related marketers promote their content to millions of health-conscious consumers and healthcare professionals across the Tap Native global network of top tier publishers like CNNhealth and Epoch Times.

Abbott Labs

Abbott Labs, a large pharma companies has numerous marketing channels to showcase their brand and products. One such channel is a well-known baby product Similac. We deployed the ad serving product to drive rule- based content to similac.com and other properties of Abbott. The platform required integration with other enterprise CMS systems.

Relevate Health

Relevate Health is in the process of building an extensive data warehouse of marketing and clinical data. Our teams are involved in capturing event data from email and paid media campaigns and utilizing this data to build audience segments for activation with their internal outbound email product and DSP platforms.

Kadusis

Kadusis began with a simple idea - matching clients and freelancers in the healthcare space in near real-time. Our client thought long and hard about “dash-board-ifying” an experience for constituents which provided a far superior experience than typical job boards, recruiters or staffing agencies. Our client envisioned an evolved platform which provides a simple all-encompassing and powerful dashboard for transacting. From helping clients and healthcare pros discover one-another, to document verification, job boards integration, messaging, contracting, administration of payments and customer service, Kadusis is engineered to be as smart, nimble, fast and flexible as the people who use it.

Health Doc Pro

Health Doc Pro is driven by a steadfast commitment to transforming the healthcare landscape through innovative solutions. As a forward-thinking MedTech solutions developer, Health Doc Pro owns and nurtures groundbreaking platforms that revolutionize how medical professionals and institutions interact, ensuring efficiency, security, and excellence in every endeavor.

Triad Healthcare

Triad Healthcare offers a wide range of digital marketing services with the necessary tools and expertise to help businesses. Triad uses our Ad Platform to run DTC and HCP campaigns on direct publisher traffic and RTB exchanges.

TruVerify UK

TruVerify UK is a secure repository where medical professionals store their credentials, certifications, training and personal data required for employment. TruVerify is built on BLOCKCHAIN technology and is hosted in the United Kingdom. Safe, Secure, Convenient, TruVerify is the future of professional talent acquisition. 

eHealthcare Solutions

eHealthcare Solutions is a unique marketing platform that specializes in connecting niche audiences with pharmaceutical and healthcare brands. Our teams are involved in building identity graph and retargeting those audiences on platforms like XandR.

Why Audiencelogy?

 Focused in AdTech & MarTech Space

 Advertising Platform for media buying, selling, event tracking and identity graph 

 Advertising Platform for media buying, selling, event tracking and identity graph 

  White Label (SaaS and Licensed models)

 Private Label with Source Code Option

 Professional Services to extend white label platform for your needs

 Pre-built components and framework-based approach to custom development

 Digital services like graphic design, ad creation, landing page design and optimization

 Competitive pricing through blended onshore and offshore rates

 Ongoing investment into new initiatives like contextual targeting, blockchain and AI to bring cutting edge solutions to clients.

 Marketplace to buy and sell media

Donated Media to run PSA, our social initiative in partnership with AdCouncil

KEY POINTS

  • HCP Physician Marketing.
  • Pharmaceutical Native Advertising.
  • NPI Targeting.
  • Build identity graph and custom lists.
  • Native Health Advertising.
  • Direct Publishers and Programamtic (RTB) Buying.



I’ve been in the Adtech space for 20 years and worked with dozens of technology groups. Audiencelogy understands Adtech, they do phenomenal work in every aspect of our technology stack. They do it on time and best of all, they have helped us create a more intelligent platform by listening to what we do and making suggestions.

-Rafael Cosentino, Tap Native LLC

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