Subscriber Monetization
Carriers and MVNOs around the world have an opportunity to leverage their access to subscriber devices and data to supplement their revenue by partnering with ad tech companies and digital agencies they are already working with.
Use Cases
The last mile connection that carriers have can enable them to position branding and performance offers to their subscribers at different digital touchpoints such as phone dialer wallpaper, renewal of data plan, or any utility apps offered by carriers and partner companies. Carriers can also create innovative product offerings that compensate subscribers for opting into data sharing and usage agreements in return for subsidized services.
Buying Console
Carriers can offer buying consoles to agencies that can set up campaigns and target subscribers based on various targeting criteria including opted-in data collection from subscribers and packaged as segments.
Enterprise Integrations
Integrate advertising transactions with in-house carrier systems such as billing and marketing systems.
