WHITE LABEL DSP

Own a fully white labelled demand side platform with source code option

THE KERNEL OF YOUR AD SERVING INFRASTRUCTURE

Ad Servers are the foundational software for optimized ad delivery into digital properties such as websites, apps, emails, video players, CTV, and OOH. Traditionally, ad servers were used for delivering ads to publisher properties. However, they are now also used by brands to drive sponsored listings and personalized content into their digital properties.

BIDDERS

Bidders are programmatic extensions to your Ad servers. Bidders listen to bid requests from supply-side platforms at scale and bid on traffic based on criteria that you have set in your campaign.

SMART MARGIN MANAGEMENT AND DEAL ID SUPPORT

At each supply-side partner level, define network margins and mark ups. This margin ensures that your make an adequate margin for maximum bids entered by your clients for each campaign. Define Deal ID when buying inventory from a partner for each campaign.

CUSTOM LISTS

Create custom lists of device IDs, site IDs, domains, and IP addresses at scales with millions of targets.

RTB INVENTORY

Research RTB inventory that is collected through the near-real-time sampling of bid requests coming in from supply-side platforms. Search inventory by country, partner, OS, and domain/bundle, and also analyze bid floors before you launch your campaign.

IDENTITY GRAPH

Build identity graphs through user sync and integrations with data partners.

FRAUD MITIGATION

For both traffic and ad quality, there is built-in fraud mitigation tools and third-party integrations.

SAAS, WHITE LABEL OR PRIVATE LABEL

Get a fully managed white label SAAS instance or deploy it in your cloud account. We provide a private label option for you to customize our code base or use our extensive APIs to create unique solutions that meet your specific needs.