THE KERNEL OF YOUR AD SERVING INFRASTRUCTURE
Ad Servers are the foundational software for optimized ad delivery into digital properties such as websites, apps, emails, video players, CTV, and OOH. Traditionally, ad servers were used for delivering ads to publisher properties. However, they are now also used by brands to drive sponsored listings and personalized content into their digital properties.
AUCTION ENGINE
Auction engines are programmatic extensions to your Ad servers. Auction engines send bid requests to demand-side platforms at scale to bid on traffic. Pre-targeting criteria may be set to your needs to send specific traffic to DSPs they are interested.
SMART MARGIN MANAGEMENT AND DEAL ID SUPPORT
At each supply-side partner level, define network margins and mark ups. This margin ensures that your make an adequate margin for maximum bids entered by your clients for each campaign. Define Deal ID when buying inventory from a partner for each campaign.
IDENTITY GRAPH
Build match tables with DSP partners using cookie sync and send buyer IDs to partners in bid requests.
TRAFFIC THROTTLING
Throttle traffic by end point to conserve hosting costs.
SAAS, WHITE LABEL OR PRIVATE LABEL
Get a fully managed white label SAAS instance or deploy it in your cloud account. We provide a private label option for you to customize our code base or use our extensive APIs to create unique solutions that meet your specific needs.
Why Audiencelogy?
Focused in AdTech & MarTech Space
Advertising Platform for media buying, selling, event tracking and identity graph
Advertising Platform for media buying, selling, event tracking and identity graph
White Label (SaaS and Licensed models)
Private Label with Source Code Option
Professional Services to extend white label platform for your needs
Pre-built components and framework-based approach to custom development
Digital services like graphic design, ad creation, landing page design and optimization
Competitive pricing through blended onshore and offshore rates
Ongoing investment into new initiatives like contextual targeting, blockchain and AI to bring cutting edge solutions to clients.
Marketplace to buy and sell media
Donated Media to run PSA, our social initiative in partnership with AdCouncil