PRODUCT FEATURES
ACCOUNTING
- Advertiser Accounting
- Record Payments
- Autofunding
- Advertiser Balance Report
- W9s
- Payment Preference by Advertiser
ACCOUNTS
- Direct Client Accounts
- Agencies
- Supply Partners
- Demand Partners
- Platforms
- Account level controls
AD SERVING
- Pre-bid fraud detection
- Post bid fraud detection
ANALYTICS
- Transaction Analytics
AD UNITS
- Publisher integration methods
AD DELIVERY
- DSP Targeting Options
- DSP Pacing/Throttling
- Weighted Logic
- Campaign Pacing
- Pacing by Ad Unit / Advertiser Account
- Traffic Allocation
- Margin Management
- Macros
ADMIN INTERFACE
- Admin Roles
AGENCY
- Agency management and controls
- Agency self service
BILLING
- Billing
- Billing Adjustment
- Billing Adjustment Report
CAMPAIGNS
- Custom lists
- Custom fields for targeting
- Campaign groups
- Campaigns
- Remnant Campaigns
- Recirculation campaigns
- Backstop campaigns
- Bid Floors
CONFIGURATION
- Global Settings
CREATIVES
- Various ad formats (Display, Native, 3rd Party, VAST, CTV)
- Ad Approval Queue
DIRECT SUPPLY
- Ads.txt
- Native templates
DSP
- DSP Configuration
- DSP Endpoints for Direct Placements
- DSP Endpoints for Arbitrage
Tag Management
- Audience Tags
- Partner Tags
- Funnels
- Events
- Conversion Pixel
IDENTITY GRAPH
- Build identity graph
- CDP Integration
- Segments Creation
- Segment Generation
- User sync with data partners
- Audience Analytics
- Data Extensions
INTEGRATION
- API
- API Keys
LOGGING
- Transation Logging
- Real Time Transaction Monitoring
MANAGEMENT CONSOLE
- Admin User Management / Roles
NETWORK
- Domain Block List for Network
NOTIFICATIONS
- Notifications
OPTIMIZATION
- Native Optimization
PUBLISHERS
- Direct publisher inventory / analysis
- Ad Units
- Publisher Inventory Analysis
- S2S Integration
- Publisher Contracts
REPORTING
- Data lake
- Transaction Research
- SSP Bidding Report
- DSP Auctioning Report
- Billing/Invoicing Report
- User Level Data Report
- Large Downloadable Reports
- Hourly Reporting
Hourly Reporting
- RTB inventory / analysis
TRACKING
- Conversion tracking
VIEWABILITY
- Viewability Metrics
- Viewability Pixel