Faster and cheaper servers, faster internet pipes and light weight programming languages are drivers that enable arbitrage of RTB traffic coming from SSPs and flipping it over DSPs, all in real time. This non-guaranteed model of arbitraging traffic with DSPs offers an interesting low risk revenue opportunity for digital companies. You focus on your media business while machines do the work for you !

Building a supply side solution

If you already sell direct publisher traffic to DSPs, supplementing your directly sourced traffic with RTB traffic can give you scalability and a good mix of premium and remnant traffic.

Creating vertical traffic supply through real time contextual analysis and smart quality control and optimization is a great way to offer value to your demand partners for their branding and performance campaigns.

Technical considerations

RTB Arbitrage is bandwidth intensive , especially if requests are broadcasts to several DSPs for each request received from supply partners. Metered bandwidth is very likely to run into overage so look for an unmetered outbound bandwidth plan with a gigabit port. Also pick a dedicated server that’s closest to your supply and demand partner data centers so network latency is minimized. Work with your supply partners to configure a high timeout so you can execute your auction with DSPs quickly enough and send a bid to supply partner.

Contact us if you want to learn more about RTB Arbitrage and how we can help you create a powerful and scalable SSP solution.