Native ads are a great way to showcase ads that blend with the content where they appear. Assembling creative and text assets into native ad units in common and custom layouts offers innumerable opportunities to content producers , ad networks and brands to engage consumers. According to a study by sharethough , consumers looked at native ads 53% more frequently than display ads. 25% more consumers were measured to look at in-feed native ad placements (the most common editorial native ad format) than display ad units. Native ads registered 18% higher lift in purchase intent and 9% lift for brand affinity responses than banner ads. 32% of respondents said the native ad “is an ad I would share with a friend of family member” versus just 19% for display ads.

Native Ads: The Core Six as defined by IAB

The IAB task force has defined six types of ad units that are most commonly deployed to achieve native objectives.

Some Native Units delivered by our platform

This native advertising unit is typically placed at the end of an article a consumer is reading, hence clicks coming from these units tend to have better engagement. Ads that appear in this widget are targeted using standard targeting techniques and advanced targeting methods like audience segments and contextual. Ads are also fully optimized for clicks.

Text only native units can be a great way for publishers to place text only native ads within their content for best engagement. These text only feeds can also be used by publishers to recirculate their own content along side ads for both content and sponsored content engagement.

Custom career widget to drive jobs for a job marketing company

Live widget serving from our Ad Server (demo)

The Technology behind Native Units

Our engineers rate implementation of native ads amongst the top 5 hardest technologies to develop in ad tech. Our template based implementation gives us complete flexibility to design commonly recommended and fully custom widgets that can meet your needs to deliver content and ads. Widgets delivered by our platform are optimized using lighthouse tools for faster downloads and with minimal impact to content publishers SEO rankings. The widget rendering uses our own customized bootstrap code for responsiveness across different browser and device sizes.

Contact us if you want to learn more about our native ads implementation and how we can help with your digital initiatives.