Digital media outfits that build and operate a demand side platform often have a need to extend their traffic and audience reach quickly to deliver results for their clients like media buyers , agencies and brands in different verticals and geos. It is important for these outfits to have a diverse set of premium and standard RTB sources so they have access to a variety of inventory in different ad formats, from traditional banners to connected TV.

Common challenges faced by these DSPs include high monthly minimums , geo distributed bidders and high server costs to listen to traffic.

The Ad Ops nightmare

Buying media from multiple DSPs and your own directly connected supply side platforms invariably results in ad ops moving from an automated buying into a fully managed mode that requires them to set up, monitor and optimize campaigns on multiple platforms, aggregate reports and perform month end accounting and reconciliation.

Some DSPs may implement impression and click trackers to get real time stats from these platforms but these may work well to manage spends and caps but not when they need detailed reporting , at hourly level or reports for multiple dimensions.

Connector technology from Audiencelogy

At Audiencelogy, our engineers are working on building connectors popular platforms like DV360 and Zemanta. Our connectors for integrated reporting from these DSPs are already in use by clients. Besides these dsps , our platform also offers integrated reporting from platforms like google ads and Facebook.