THE KERNEL OF YOUR AD SERVING INFRASTRUCTURE
Ad servers serve as the essential software for efficient ad delivery across digital platforms like websites, apps, emails, video players, CTV, and OOH. Ads can be sourced from a campaign database or through other programmatic partners, such as DSPs. Together, these elements form your supply side platform (SSP).
AUCTION ENGINE
The auction engine is the programmatic component that sends bid requests to demand side platforms (DSPs) at scale to compete for traffic. You can establish pre-targeting criteria tailored to your needs, ensuring that specific traffic is directed to the DSPs that are most relevant. This approach helps reduce operational costs for both you and your partners.
AD QUALITY
Managing ad quality can be challenging when sourcing ads programmatically from partners. To streamline quality control, integrate third-party verification and tag scanning solutions for automated checks. Additionally, your ad operations team and media partners can review ads from programmatic partners, providing the option to approve or reject them.
HEADER BIDDING
In addition to traditional tags for sourcing traffic from publishing partners, we can create a pre-bid adapter for you. Integrate this adapter into your pre-bid stack to start directing traffic to your white label supply side platform (SSP). You can monetize this traffic through directly loaded campaigns or via programmatic partners (DSPs). Our low-latency bidder and auction components execute transactions in milliseconds.
SMART BID MARGIN MANAGEMENT AND DEAL ID SUPPORT
Set bids at the placement level for each programmatic partner, along with the desired margins for your transactions. We can create custom optimizers to help maximize your network margin.
IDENTITY GRAPH
Create match tables with DSP partners through cookie syncing and include buyer IDs in bid requests sent to programmatic partners (DSPs). Additionally, establish match tables with your media partners using first-party data.
TRAFFIC THROTTLING
Throttle traffic by end point to conserve hosting costs.
