Building, deploying, and successfully operating ad servers, DSP, and SSP platforms for our clients has been a great ongoing journey for our team at Audiencelogy for a number of years. Our team today has deep knowledge to help our clients benefit from our experiences. Our journey also gave us invaluable insights into the Martech space, which combines with Ad tech, is now popularly called MADtech!
While most of our clients can to-to-market in weeks by licensing or subscribing to our product, many others require us to work closely with them to understand their tech landscape and create smart adtech and martech solutions.
- Impact of industry changes like Privacy and 3P cookies
- Current state of technology landscape
- Automation - Rent vs Own?
- TCO analysis
- Future technology landscape
- Product selection
- Enterprise integration
- Finding right supply and demand partners
- Optimization strategies
- Monetization strategies
- Fraud analysis
- Ad ops strategies