PRODUCT FEATURES

ACCOUNTING

  • Advertiser Accounting
  • Record Payments
  • Autofunding
  • Advertiser Balance Report
  • W9s
  • Payment Preferences

ACCOUNTS

  • Clients (Advertisers and DSPs)
  • Agencies
  • Media Partners (Publishers, Platforms & SSPs)
  • Account level controls

FRAUD CONTROL

  • Pre-bid fraud detection
  • Post bid fraud detection

ANALYTICS

  • Dashboards
  • Multi-dimensional Transaction Analytics

AD UNITS

  • Define Ad Units by Ad Format (Display, Video, Native)
  • Ad Unit Monetization Strategy
  • Ad Unit Pricing/Floors
  • Native Templates
  • Advertiser/Ad Blocks

AD DELIVERY

  • DSP Targeting Options
  • DSP Pacing/Throttling
  • Weighted Logic
  • Campaign Pacing
  • Pacing by Ad Unit / Advertiser Account
  • Traffic Allocation
  • Margin Management
  • Macros

ADMIN INTERFACE

  • Management Console
  • Admin Roles

AGENCY

  • Agency management and controls
  • Agency self service

BILLING

  • Billing
  • Billing Adjustment

CAMPAIGNS

  • Custom lists
  • Custom fields for targeting
  • Campaign groups
  • Campaigns
  • Remnant Campaigns
  • Recirculation campaigns
  • Backstop campaigns
  • Bid Floors

CONFIGURATION

  • Global Settings

CREATIVES

  • Various ad formats (Display, Native, 3rd Party, VAST, CTV)
  • Ad Approval Queue

DIRECT SUPPLY

  • Ads.txt
  • Native templates

DSP

  • DSP Configuration
  • DSP Endpoints for Direct Placements
  • DSP Endpoints for Arbitrage

Tag Management

  • Audience Tags
  • Partner Tags
  • Funnels
  • Events
  • Conversion Pixel

IDENTITY GRAPH

  • Build identity graph
  • CDP Integration
  • Segments Creation
  • Segment Generation
  • User sync with data partners
  • Audience Analytics
  • Data Extensions

INTEGRATION

  • API
  • API Keys
  • Service Accounts

LOGGING

  • Transation Logging
  • Real Time Transaction Monitoring

MANAGEMENT CONSOLE

  • Admin User Management / Roles

NETWORK

  • Domain Block List for Network

NOTIFICATIONS

  • Notifications

OPTIMIZATION

  • In-built Optimizers

PUBLISHERS

  • Direct publisher inventory / analysis
  • Ad Units
  • Publisher Inventory Analysis
  • S2S Integration
  • Publisher Contracts

REPORTING

  • Data lake
  • Transaction Research
  • SSP Bidding Report
  • DSP Auctioning Report
  • Billing/Invoicing Report
  • User Level Data Report
  • Large Downloadable Reports
  • Hourly Reporting

Hourly Reporting

  • RTB inventory / analysis

TRACKING

  • Conversion tracking
  • S2S
  • Simple Integration

VIEWABILITY

  • Viewability Metrics
  • Viewability Pixel