PRODUCT FEATURES
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ACCOUNTING
- Advertiser Accounting
- Record Payments
- Autofunding
- Advertiser Balance Report
- W9s
- Payment Preference by Advertiser
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ACCOUNTS
- Direct Client Accounts
- Agencies
- Supply Partners
- Demand Partners
- Platforms
- Account level controls
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AD SERVING
- Pre-bid fraud detection
- Post bid fraud detection
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ANALYTICS
- Transaction Analytics
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AD UNITS
- Publisher integration methods
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AD DELIVERY
- DSP Targeting Options
- DSP Pacing/Throttling
- Weighted Logic
- Campaign Pacing
- Pacing by Ad Unit / Advertiser Account
- Traffic Allocation
- Margin Management
- Macros
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ADMIN INTERFACE
- Admin Roles
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AGENCY
- Agency management and controls
- Agency self service
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BILLING
- Billing
- Billing Adjustment
- Billing Adjustment Report
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CAMPAIGNS
- Custom lists
- Custom fields for targeting
- Campaign groups
- Campaigns
- Remnant Campaigns
- Recirculation campaigns
- Backstop campaigns
- Bid Floors
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CONFIGURATION
- Global Settings
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CREATIVES
- Various ad formats (Display, Native, 3rd Party, VAST, CTV)
- Ad Approval Queue
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DIRECT SUPPLY
- Ads.txt
- Native templates
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DSP
- DSP Configuration
- DSP Endpoints for Direct Placements
- DSP Endpoints for Arbitrage
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Tag Management
- Audience Tags
- Partner Tags
- Funnels
- Events
- Conversion Pixel
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IDENTITY GRAPH
- Build identity graph
- CDP Integration
- Segments Creation
- Segment Generation
- User sync with data partners
- Audience Analytics
- Data Extensions
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INTEGRATION
- API
- API Keys
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LOGGING
- Transation Logging
- Real Time Transaction Monitoring
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MANAGEMENT CONSOLE
- Admin User Management / Roles
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NETWORK
- Domain Block List for Network
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NOTIFICATIONS
- Notifications
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OPTIMIZATION
- Native Optimization
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PUBLISHERS
- Direct publisher inventory / analysis
- Ad Units
- Publisher Inventory Analysis
- S2S Integration
- Publisher Contracts
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REPORTING
- Data lake
- Transaction Research
- SSP Bidding Report
- DSP Auctioning Report
- Billing/Invoicing Report
- User Level Data Report
- Large Downloadable Reports
- Hourly Reporting
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Hourly Reporting
- RTB inventory / analysis
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TRACKING
- Conversion tracking
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VIEWABILITY
- Viewability Metrics
- Viewability Pixel