Advertising insights, industry trends, and technical information about our products.

Jan 27, 2023

Upcoming Demise of Third Party Cookies

Companies like Apple and Google have been facing pressure from consumers, privacy groups and regulators for years now with regards to consumer privacy. How often does it happen...

Jan 24, 2023

Building a click DSP

Programmatic buying on exchanges has been shifting from CPM to CPC with advertisers and media buyers looking to buy clicks.

Jan 24, 2023

Social Previews

Creating a viral effect is critical for any platform that uses digital as a core marketing strategy for their business.

Jan 24, 2023

Conversion Tracking

Conversion pixels allow you to track the success of your campaign by reporting back an action that the user has completed on your website/app after arriving through an advertisement.

Jan 23, 2023

Unleash the power of native ads to build marketing and advertising widgets.

Assembling creative and text assets into native ad units in common and custom layouts offers

Jan 21, 2023

RTB Arbitrage

This non-guaranteed model of arbitraging traffic with DSPs offers an interesting low risk revenue opportunity for digital companies. You focus on your media business while machines do the work for you !

Jan 21, 2023

The Bidder Pixel

Writing a bidder to listen to bid requests from exchanges, and to bid on those requests to win impressions has numerous challenges, from functional to technical.

Jan 17, 2023

Using Connectors to build a super DSP

Digital media outfits that build and operate a demand side platform often have a need to extend their traffic and audience reach quickly to deliver results for their clients...