EQAds DSP
A DSP is the platform that allows marketers and advertisers to programmatically bid on and execute ad buys on ad exchanges with vast reach and highly specific targeting and bidding parameters, from one central platform.
As a company offering ad network technology, we were selected by EQAds to build a DSP and this was our first attempt at creating demand side platform technology. Our first integration was with Google Adx which was a very challenging project considering it was early days for RTB and programmatic buying. The platform we build was a powerful rules driven solution that would bid on 1000s of requests per second in real time.
Our tech stack and architecture has greatly evolved since then, especially from a perspective of low TCO.
KEY POINTS
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DSP or Demand Side Platform
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Rules driven bidding and ad delivery
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High volume low latency
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Multiple Ad Formats
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Targetign and Retargeting
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Rich Analytics
Our partnership lasted for 18 months and was one of the biggest projects we’ve ever worked on.
- Morris Garages, COO at MG