Heliohire, a career and education marketing platform
HelioHire is a repository for professional credentials such as certificates, licenses, designations and authorizations. Professionals from across dozens of industries set themselves apart from the pack utilizing HelioHire to help them store and showcase their credentials as well as discover unique career opportunities. Heliohire also offers a variety of services to employers like background checks, job syndication and advertising. Heliohire chose Audiencelogy's advertising platform to implement numerous marketing and advertising user cases.
Job Syndication
Jobs created by employers in Heliohire ATS are syndicated to large job networks like indeed, ziprecruiter and pandlogic. Clicks from these networks are redirected to landing pages for candidates to apply to the job. Clickstream data generated from these clicks are reported for billing and optimization.
Advertising
Employers have ability to create native ads that are displayed on publisher properties that Heliohire engages with. Offers are displayed in prominent placements featured within editorial content, credentials, user profiles and industry specific pages. Heliohire's Industry & Credential Match Targeting system guides digital marketers through related topics to match offers with content contextually.
KEY POINTS
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White Label Ad Network
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Customized for specific marketing use cases
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Job Syndication
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Career widgets
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Social preview of credentials
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Contextual and clickstream data analysis
Custom Ad Network for career and recruitment space